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Project Mauve

Date Published: 15/07/25

BTG Advisory has been instructed to advise on the sale of the brand owner of a number of craft juice and juice based drinks.

  • Project Mauve provides the opportunity to acquire the owner of a number of innovative soft drink brands.
  • This Company is a pioneer in the development of craft juice and juice drinks, with several of the brands being low / no added sugar formulations. 
  • These brands include craft juices, low- and no- added sugar juice based soft drinks and a range of premium mixers.
  • Several of the brands are widely known and respected in both on-trade and retail / wholesale channels in the UK, whilst others are in the earlier marketing stages. 
  • Historically, turnover of £1.4m has been achieved.
  • In addition, the Company has significant trading tax losses to be utilised. 
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