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A successful corporate strategy involves multiple interrelated dimensions. Management must possess a rounded understanding of their target market, an objective perspective of the company’s strengths and weaknesses, an evaluation of sustainable competitive advantages, and a vigilant eye on evolving market dynamics influencing margins and profitability.

Establishing a strategy that accommodates diverse scenario outcomes is crucial for sustaining performance and optimising value creation. BTG Advisory’s corporate strategy team work with clients to formulate a growth and resilience-oriented strategy aligned with long-term objectives, which optimises available time, resources, capital, and expertise.

Our team of experts invests time in building a comprehensive understanding of your business today and its potential future. We work with management to develop a pathway for realising ambitions, employing primary research methods, market and financial analysis, and drawing upon sector-specific industry experts to craft a bespoke corporate strategy.

We offer a range of services contributing to a corporate strategy, including: 

  • Growth options
    Successful businesses inevitably experience growth, whether in new product development, expansion into new and adjacent markets, or through corporate acquisition. Our acquisition planning service can support growth companies in securing funding and managing ongoing cost considerations and contract negotiations.
  • Succession and exit planning
    As well as planning for growth, it is wise to give careful consideration to your personal exit strategy from your business – both relinquishing day-to-day operations and selling shares. Seeking advice in good time in advance of a future sale may help to identify potential changes to the business structure or plan to maximise exit value.  
  • Profit improvement
    This comprehensive procedure focuses on reducing operational costs by minimising waste, cutting overheads, and enhancing efficiency. It also aims to improve gross margin through increased sales. Factors considered will range from staffing levels, stock procurement and control to customer relationships, marketing strategy and sector positioning.

Deal Success

We see BTG Advisory as partners, not just advisers. They understand problems quickly, and have a great commercial approach to getting things done

Pen Manufacturer
Acquisition advice for Japanese manufacturer

How we helped:

  • Advised on the simultaneous acquisition of two British businesses
  • Helped strengthen purchaser’s growth strategy
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BTG Advisory’s pro-active approach and advice has been instrumental in assisting with the Group’s buy-and-build growth strategy

Our Expertise 6 Finance image
Acquisition advice to accelerate group’s growth strategy

How we helped:

  • Assisted Group’s growth, such that it has become the UK market leader in its field
  • Successfully identified and completed sales that were “not on the market”
  • This series of transactions has really shown the benefits of market consolidation
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BTG Advisory used their extensive knowledge of the disposal process to advise shareholders throughout the transaction

Office building 2 Business people
Expert disposal guidance secured successful sale

How we helped:

  • Utilised our extensive network of contacts for potential acquirers
  • Provided advice throughout the financial and legal due diligence process
  • Advised on the agreement of the completion accounts
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The deal advisory team at BTG Advisory assisted with the growth of our investment portfolio by applying their in-depth knowledge to facilitate a successful acquisition

Building Curve 1 Image of people
Acquisition advice for private equity house

How we helped:

  • Offered valuable insight into the decision-making process of proposed administrators
  • Private equity house made a considerable saving on the acquisition 
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The expert advice received by the BTG Advisory team throughout the disposal process resulted in a successful sale of the business

Building 2 board
Advised shareholders on the disposal of confectionery manufacturer

How we helped:

  • Appointed to advise on the sale of the business
  • Negotiated with interested parties and advised shareholders on the most suitable acquirer 
  • Advised shareholders to a successful sale 
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