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Project Lemon

Date Published: 04/06/25

BTG Advisory has been instructed to advise on the sale of the business and assets of a distressed haircare brand in need of operational turnaround.

The Opportunity

  • Specialises in handmade, plant-based cosmetics for hair and body care (manufactured and fulfilled inhouse)
  • Family business operating for almost 5 years
  • DTC only, e-commerce brand
  • 14 team members, operating from a small unit
  • Founder-led marketing
  • It is envisaged this will be an asset sale out of administration, requiring immediate working capital injection.
  • Management departure in the event of an asset sale.

Latest Financial Information

March 2025 - Income - £76,699, Break-even - £127,000
April 2025 - Income - £72,428, Break-even - £127,000
May 2025 - Income - £61,592, Break-even £127,000

Historic Financial Information

£('000) To 29/2/24 To 28/2/23 To 28/2/22
Turnover 4,473 2,836 1,977
Gross profit/loss 1,966 1,320 915
Profit/loss for financial year (671) (3) 345

Expressions of Interest

Interested parties will be required to sign a non-disclosure agreement (NDA) before further information is provided.

Expressions of interest are required by Wednesday 11th June 2025, with completion targeted shortly thereafter.

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