Project Lemon

BTG Advisory has been instructed to advise on the sale of the business and assets of a distressed haircare brand in need of operational turnaround.

The Opportunity

• Specialises in handmade, plant-based cosmetics for hair and body care (manufactured and fulfilled inhouse)
• Family business operating for almost 5 years
• DTC only, e-commerce brand
• 14 team members, operating from a small unit
• Founder-led marketing
• It is envisaged this will be an asset sale out of administration, requiring immediate working capital injection.
• Management departure in the event of an asset sale.

Latest Financial Information

March 2025 - Income - £76,699, Break-even - £127,000
April 2025 - Income - £72,428, Break-even - £127,000
May 2025 - Income - £61,592, Break-even £127,000

Historic Financial Information

Expressions of Interest

Interested parties will be required to sign a non-disclosure agreement (NDA) before further information is provided.

Expressions of interest are required by Wednesday 11th June 2025, with completion targeted shortly thereafter.